Obama Mobile App Raises Money for Campaign Using Augmented Reality (Video)
Never ones to shy away from using trendy digital marketing technology to give their campaign a boost, the Obama campaign is now using augmented reality to fundraise on mobile devices and do much more....
View ArticleMaybelline Mobile App Lets You “Try On” Nail Colors Before You Buy Them
Maybelline recently teamed up with augmented reality app maker Blippar on an activation that allows consumers to virtually try on nail colors before purchasing them. Continue reading → Related posts:...
View ArticleJameson Irish Whiskey and Blippar Team Up for Augmented Reality Video Game
It seems like the majority of the recent brand augmented reality (AR) campaigns have been centered on offering additional content about the product being advertised Jameson Irish Whiskey is bringing AR...
View Article(Infographic) How Many People Use the Top Social Media and Apps?
Here is an infographic of my monthly, running tally of how many people are using some of the top social media, services and mobile apps updated for May 2013 (the best I could find, at least). Continue...
View Article(June 2013) How Many People Use the Top Social Media, Apps & Services?
The most comprehensive list of how many people are using over 200 of the top social media, apps and services from around the world. Updated for June 2013. Continue reading → Related posts:...
View ArticleDecorate Your Guinness Pint for the Holidays Using Augmented Reality
Guinness teamed up with the augmented reality app Blippar to add holiday decorations to you pint of beer. Read more → Get stats and facts for over 500 social networks, apps, games and digital services...
View ArticleHow Domino’s Uses Augmented Reality to Sell More Pizzas
Much like Volkswagen's recent newspaper ad campaign, Domino's is using augmented reality for a more practical purpose than most brands. The pizza-maker has put up 6,000 posters across Britain that look...
View ArticleBlippar Tricks Out Virgin Media Magazine Using Augmented Reality [VIDEO]
Virgin Media is using the augmented reality mobile app Blippar to enhance the reader experience for its customer magazine. Read more → Get stats and facts for over 500 social networks, apps, games and...
View ArticleBlippar Uses Augmented Reality to Add Interactive Content to Music CD [VIDEO]
Augmented Reality app-maker Blippar is at it again. This time, they have added augmented reality to the CD casing for 'Now Thats What I Call Music! 80' -the latest offering from the pop music...
View ArticleKit Kat Uses Augmented Reality for Creative New Flavor Contest
Kit Kat recently partnered up with the augmented reality app Blippar for a pretty creative (and logical) Facebook contest to select their new flavor. Read more → Get stats and facts for over 500 social...
View ArticleAugmented Reality: Bringing 3D Virtual Reality to Real World Marketing Campaigns
Over the past year, augmented reality has penetrated the mainstream marketing world- and in a big way. From online commerce to product packaging, augmented reality is being used to give the consumer a...
View ArticleStuff Latest Magazine to Add Augmented Reality
Stuff Magazine, a publication aimed at 18-30 year old males, is the latest magazine to partner up with augmented reality app Blippar to enhance their print advertising platform. Read more → Get stats...
View ArticleBlippar Brings Augmented Reality to Justin Bieber Believe Album
Over the past year, we've seen Augmented Reality in malls, transit posters, direct mail, print magazines, restaurant menus and now music album covers....and who better to be the musical AR pioneer than...
View ArticleBlippar Turns Dollar Bill into Augmented Reality Experience for Movie Promo
Check out the latest augmented reality activation from AR platform/app Blippar. They have turned a one dollar bill into an AR marker. Read more → Get stats and facts for over 500 social networks, apps,...
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